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Pedigree brand is marketing a new snack food for large dogs called Jumbone. Which form of consumer promotion would Pedigree be most likely to use

Pedigree brand is marketing a new snack food for large dogs called Jumbone. Which form of consumer promotion would Pedigree be most likely to use to induce product trial?

a. loyalty marketing programsb. bonus packsc. contests

b. trade allowances

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