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Pedro is launching his new Vintage Port in both the North and South regions of Slovenia. The population totals 3,400,000 households, 58% of which live
Pedro is launching his new Vintage Port in both the North and South regions of Slovenia. The population totals 3,400,000 households, 58% of which live in the North. Across both regions, he expects total awareness levels to reach 39%, ACV% distribution to be 42%, and trial rates are projected to be 23% Across both regions, repeat rates are likely to be 33% Pedro discovers that not only will awareness levels be different (80% in the North and 30% in South), but trial rates will differ too: 30% in the North and 5% in the South. Under these assumptions, what is the projected trial volume in the North, if households purchase two bottles at trial? 0 bottles PS3 CALCULATED VARIABLES: newaware - 0.590 (59.0%) striers 53,798 triers - 128,092 1 2 3 SUBMIT ANSWER EXIT
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