Peleton

Complete a competitive analysis for Peloton utilizing:

1. Porter's Five Forces Model and
2. Identify which one of the Five Generic Strategies is most applicable to Peloton (Chapter 5 - Michael Porter's Five Generic Strategies)
3. Provide a summary of your findings including a discussion for why you have chosen a specific generic strategy and how that assists Peloton to gain/maintain a competitive advantage in its current situation. (60 marks)