Peloton Company Questions 1. Describe Peloton's Current Marketing Mix (4P's) A. Types of Products offered: B. Price points (generally): C. Retail and distribution outlets: D. Promotional tools utilized: 2. Who is/are Pelotons's likely Target Market(s), in your opinion? Describe in depth, utilizing consumer behavior concepts to create a more in-depth profile of these consumers and their consumption behaviors. 3. What resources does Peloton have available to them and what growth strategy do they appear to be following, using Ansoff's Matrix? 4. What external trends are occurring that are impacting the fitness/fitness equipment industry or happening within the exercise equipment industry that Peloton should be aware of, from what you read and from secondary research (for citations, you can cite them however you would like for this assignment parenthetically, footnote, but each data point should have their source identified.)? A. Demographic Factors (What's happening in age cohorts, Gender trends, Ethnic trends, etc.) B. Technological Factors (Trends in research, innovation): C. Economic Factors (Trends in the economy, e.g., recession/growth, inflation, interest rates, etc.) D. Political/Social Factors (Trends in the political/social realm, such as litigation, government, etc.) E. Natural Environment Factors (Raw materials shortages/surpluses, environmental change/impact, etc.) F. Cultural Factors (Trends within our norms, behaviors, rituals, traditions, values, etc.) 5. Who are the key competitors of Peloton and what are their corresponding strengths/weaknesses? C. Retail and distribution outlets: D. Promotional tools utilized: 2. Who is/are Pelotons's likely Target Market(s), in your opinion? Describe in depth, utilizing consumer behavior concepts to create a more in-depth profile of these consumers and their consumption behaviors. 3. What resources does Peloton have available to them and what growth strategy do they appear to be following, using Ansoff's Matrix? 4. What external trends are occurring that are impacting the fitness/fitness equipment industry or happening within the exercise equipment industry that Peloton should be aware of, from what you read and from secondary research (for citations, you can cite them however you would like for this assignment parenthetically, footnote, but each data point should have their source identified.)? A. Demographic Factors (What's happening in age cohorts, Gender trends, Ethnic trends, etc.) B. Technological Factors (Trends in research, innovation): C. Economic Factors (Trends in the economy, e.g. recession/growth, inflation, interest rates, etc.) D. Political/Social Factors (Trends in the political/social realm, such as litigation, government, etc.) E. Natural Environment Factors (Raw materials shortages/surpluses, environmental change/impact, etc.) F. Cultural Factors (Trends within our norms, behaviors, rituals, traditions, values, etc.) 5. Who are the key competitors of Peloton and what are their corresponding strengths/weaknesses? 6. Using the above information from Questions 1-5, develop a SWOT table for Peloton. I encourage you to provide your rationale for your classification of each point