Peloton

Discuss a Five Forces Analysis, considering each of the five industry forcesfor the company Peloton and answer the following questions, heavily focusing on the first 2 sections:

1. Who are the Rivalry among Existing Competitors

• (Within the industry?)

2. Threat of Substitute Products or Services

• (Outside of the industry?)
• What is the difference between Competitors and Substitutes?

3. Threat of New Entrants

4. Bargaining Power of Suppliers

5. Bargaining Power of Buyers

*Please be thorough and cite all sources and give links to websites used/ researched*

Thanks for your help!