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Peloton had many spokespeople, ranging from CEO Foley to avid customers who lauded the community they joined. Peloton instructors had public profiles and prolific social

Peloton had many spokespeople, ranging from CEO Foley to avid customers who lauded the community they joined. Peloton instructors had public profiles and prolific social media activity. Which was most valuable to the company and why? Which platforms were most valuable?

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