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Peloton offers stationary bicycles and subscriptions to exercise classes delivered over streaming media, with most of Peloton's customers using the products and classes at home.

Peloton offers stationary bicycles and subscriptions to exercise classes delivered over streaming media, with most of Peloton's customers using the products and classes at home. Which of the following best describes Peloton's role in the gym, health, and fitness club industry?
1.
Buyer
2.
Supplier
3.
New entrant
4.
Substitute

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