Peloton sells Refurbished Bike for $995. This includes delivery and setup. The Bike Basics, Bike Starter, and Bike Ultimate are priced at $1,445, $1,645, and $1,825, respectively. From a product line management perspective, having low and high-end product iterations raises likelihood of: generating higher profitability across all product lines. attracting the wealthiest customers. O product cannibalization. extending product life cycle stages. O attracting all adopter categories