Peninsula Candy Company makes three types of candy bars: Chewy, Chunky, and Choco-Lite (Lite). Sales volume for the annual budget is determined by estimating the total market volume for candy bars and then applying the company's prior year market share, adjusted for planned changes due to company programs for the coming year. Volume is apportioned among the three bars based on the prior year's product mix, again adjusted for planned changes for the coming year. The following are the company budget and the results of operations for July. Budget Chewy Chunky Choco-Lite Total Sales-units (in thousands) 2,000 bars 2,000 bars 4,000 bars 8,000 bars Sales-dollars (in thousands) $ 240 $ 440 $ 800 $ 1,480 Variable costs 180 380 640 1,200 Contribution margin $ 60 $ 60 $ 160 $ 280 Manufacturing fixed cost 43 40 60 143 Product margin $ 17 $ 20 $ 100 $ 137 Marketing and administrative costs (all fixed) 60 Operating profit $ 77 Actual Chewy Chunky Choco-Lite Total Sales-units (in thousands) 1,500 bars 2,000 bars 4,100 bars 7,600 bars Sales-dollars (in thousands) $ 90 $ 440 $ 800 $ 1,330 Variable costs 51 382 656 1,089 Contribution margin $ 39 $ 58 $ 144 $ 241 Manufacturing fixed cost 37 38 56 131 Product margin $ 2 $ 20 $ 88 $ 110 Marketing and administrative costs (all fixed) 75 Operating profit $ 35 Industry volume was estimated at 82.0 million bars for budgeting purposes. Actual industry volume for July was 73.800 million bars. Required: a. Determine the sales price and sales activity variances. b. Break down the sales activity variance into the parts caused by industry volume and market share