Peninsula Tour Company is located in a tourist town on Georgian Bay. The small town is quiet during the winter months but comes alive with tourists from May to October. The company is planning for another season of tours to Flowerpot Island, which is attractive because of rock formations on its shoreline that resemble flowerpots. Customers pay for a tour to the island where they are left to hike, and as part of the ticket price they are provided with a ride back later in the day. The tickets are purchased from the boat operator as they board each boat, which can take a maximum of 12 passengers. For the coming 2017 season, management is considering selling souvenirs. When returning from the island and leaving the boat, passengers must walk along the dock and exit at a common spot. The plan for the new season is to place a booth selling souvenirs of the island (i.e., a paperweight in the shape of a natural flowerpot) at the end of the dock. Based on a one-month trial run of a similar idea last year, management estimates 75% of passengers will purchase a souvenir. Peninsula Tour Company is located in a tourist town on Georgian Bay. The small town is quiet during the winter months but comes alive with tourists from May to October. The company is planning for another season of tours to Flowerpot Island, which is attractive because of rock formations on its shoreline that resemble flowerpots. Customers pay for a tour to the island where they are left to hike, and as part of the ticket price they are provided with a ride back later in the day. The tickets are purchased from the boat operator as they board each boat, which can take a maximum of 12 passengers. For the coming 2017 season, management is considering selling souvenirs. When returning from the island and leaving the boat, passengers must walk along the dock and exit at a common spot. The plan for the new season is to place a booth selling souvenirs of the island (i.e., a paperweight in the shape of a natural flowerpot) at the end of the dock. Based on a one-month trial run of a similar idea last year, management estimates 75% of passengers will purchase a souvenir