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Penn State's relatively new product offering, World Campus ( an online degree program ) , is in a high growth product category. However, because it
Penn State's relatively new product offering, World Campus an online degree program is in a high growth product category. However, because it is so new, World campus does not have a very high market share in this particular product category. If administrators at Penn State used the BCG matrix, they would probably consider this product offering a
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Product Development Strategy
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Cash Cow
Diversification Strategy
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