PENYERAHAN DAN PENILAIAN TUGASAN ASSIGNMENT SUBMISSION AND ASSESSMENT _________________________________________________________________________ BBPS4103 STRATEGIC MANAGEMENT (ASSIGNMENT 2) MAY 2016 _________________________________________________________________________ ARAHAN KEPADA PELAJAR / INSTRUCTIONS TO STUDENTS 1. Tugasan ini mengandungi SATU soalan sahaja yang disediakan dalam Bahasa Melayu dan Bahasa Inggeris / This assignment contains only ONE question that is set in both Malay and English. 2. Jawab dalam Bahasa Melayu atau Bahasa Inggeris. / Answer in Malay or English. 3. Anda dikehendaki menyerahkan tugasan dalam format MsWord melainkan dinyatakan sebaliknya. Anda tidak dibenarkan untuk menukar teks/frasa tugasan tersebut kepada format grafik seperti .jpeg / .gif / print screen / dan lain-lain format berkaitan. /Learners are to submit assignment only in MsWord format unless specified otherwise. Please refrain from converting text/phrases into picture format such as .gif / .jpeg / print screen / etc. 4. Muat turunkan templat tugasan versi bahasa yang berkenaan daripada myVLE untuk penyediaan dan penyerahan tugasan anda. Tugasan anda hendaklah ditaip dengan menggunakan saiz fon 12 Times New Roman dan langkau baris 1.5. / Download the language version of the assignment template concerned from the myVLE for preparation and submission of your assignment. Your assignment should be typed using 12 point Times New Roman font and 1.5 line spacing. 5. Tugasan anda hendaklah antara 2500 hingga 3000 patah perkataan tidak termasuk rujukan. Bilangan perkataan hendaklah ditunjukkan di hujung tugasan anda. Jangan menyalin soalan dan arahan tugasan dalam jawapan anda. / Your assignment should be between 2500 to 3000 words excluding references. The number of words should be shown at the end of your assignment. Do not copy the assignment question and instructions to your answer. 6. Anda dikehendaki menghantar tugasan SECARA ONLINE melalui myVLE. Sila rujuk kepada portal untuk arahan mengenai prosedur menghantar tugasan anda secara online. Anda dinasihatkan menyimpan senaskah tugasan yang diserahkan untuk rujukan sendiri. / You must submit your assignment ONLINE via the myVLE. Refer to the portal for instructions on the procedures to submit your assignment online. You are advised to keep a copy of your submitted assignment for personal reference. 7. Anda hanya boleh menghantar tugasan SEKALI sahaja dalam SATU fail. / You can submit your assignment ONCE only in a SINGLE file. 8. Tugasan anda hendaklah diserahkan antara 8hb Ogos 2016 hingga 14hb Ogos 2016. Serahan selepas 14hb Ogos 2016 TIDAK akan diterima. / Your assignment must be submitted between 8th August 2016 until 14th August 2016. Submission after 14th August 2016will NOT be accepted. 9. Tugasan hendaklah disiapkan secara individu. Anda dilarang meniru tugasan orang lain. Anda juga dilarang sama sekali memplagiat kerja orang lain sebagai kerja sendiri. / Your assignment should be prepared individually. You should not copy another person's assignment. You should also not plagiarise another person's work as your own. 10. Sila ambil maklum tentang PENALTI yang akan dikenakan ke atas penghantaran lewat tugasan seperti yang tertera di pekeliling pejabat Pendaftar 6/2012 (Rujuk Registrar's Announcement di myVLE) / Please take note that PENALTY will be imposed on late submission of assignment as specified in the Registrar's Office circular 6/2012 (Refer to Registrar's Announcement in myVLE) 11. Anda perlu memastikan RESIT yang dikeluarkan bagi penghantaran tugasan disimpan sebagai bukti penghantaran. Kegagalan mengemukakan resit dalam sebarang isu yang timbul berkaitan penghantaran tugasan akan mengakibatkan tugasan dianggap TIDAK dihantar / Please ensure that you keep the RECEIPT issued upon submisson of your assignment as proof of submission. Your assignment is considered as NOT submitted if you fail to produce the submission receipt in any dispute arises concerning assignment submission. PENILAIAN / EVALUATION Tugasan ini menyumbang sehingga 70% daripada jumlah markah kursus berkenaan dan akan dinilai berdasarkan kepada Rubrik yang dilampirkan. / This assignment accounts for marks for the course and shall be assessed based on the Rubrics attached . 70% of the total Anda akan diberikan maklum balas tentang tugasan ini sebelum Peperiksaan Akhir Semester bermula. / You would be given feedback on the assignment before the Final Semester Examination commences. ASSIGNMENT 2 PURPOSE The purpose of this assignment is to develop learners' ability to conduct a case analysis. Tujuan tugasan ini adalah untuk membina keupayaan pelajar untuk menjalankan analisis kes. REQUIREMENT Prepare a full case write-up on the attached case study on Pfizer covering the following: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Case Abstract Vision Statement (Proposed) Mission Statement (Actual) CPM - Competitive Profile Matrix External Factor Evaluation (EFE) Matrix Internal Audit Financial Ratio Analysis Internal Factor Evaluation (IFE) Matrix SWOT Strategies SPACE Matrix Grand Strategy Matrix/QSPM Recommendations Please refer to the Videos in myVLE and the discussion in the forum for guidelines and instructions. Sediakan satu laporan kes penuh mengenai kajian kes Pfizer meliputi perkara-perkara berikut: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Abstrak kes Penyataan Visi (Cadangan) Penyataan Misi (Yang Sebenar) CPM - Competitive Profile Matrix (Matriks Profil Pesaing) Matriks Penilaian Faktor luaran (EFE) Audit Dalaman Analisis Nisbah Kewangan Penilaian Faktor Dalaman (IFE) Matriks Strategi SWOT (Kekuatan, Kelemahan, Peluang dan Ancaman) Matriks SPACE Grand Strategy Matrix / QSPM Cadangan Sila tonton video-video dalam MyVLE dan rujuk kepada perbincangan di dalam forum untuk panduan dan arahan. [70 MARKS] ASSIGNMENT RUBRICS BBPS4103 STRATEGIC MANAGEMENT / MAY 2016 Low Criteria Introduction covering the case abstract, proposed vision and actual mission statement Pengenalan meliputi abstrak kes, cadangan visi dan penyataan misi sebenar. 2.625 Above average Excellent 1 2 3 4 No introduction Weight Fair Vague introduction covering only some parts of the case abstract, proposed vision and actual mission statement. Rather vague introduction covering the case abstract, proposed vision and actual mission statement. Some parts were incomplete. Clear introduction covering the case abstract, proposed vision and actual mission statement but some parts were incomplete Very clear and complete introduction covering the case abstract, proposed vision and actual mission statement Pengenalan meliputi abstrak kes, cadangan visi dan penyataan misi sebenar. Pengenalan yang kabur meliputi hanya beberapa bahagian abstrak kes, cadangan visi dan penyataan misi sebenar. Pengenalan yang agak kabur meliputi abstrak kes cadangan visi dan penyataan misi sebenar. Beberapa bahagian tidak lengkap. Pengenalan yang jelas meliputi abstrak kes, cadangan visi dan penyataan misi sebenar tetapi beberapa bahagian tidak lengkap. Pengenalan amat jelas dan lengkap meliputi abstrak kes, cadangan visi dan penyataan misi sebenar . 0 Max Marks 10.5 External analysis using the CPM - Competitive Profile Matrix and the External Factor Evaluation (EFE) Matrix Analisis luaran menggunakan Matriks Profil Pesaing dan Matriks Penilaian Faktor Luaran Internal analysis covering Financial Ratio Analysis (Debt/Equity Ratio, Current Ratio, Quick Ratio, Return on Equity and Return on Assets, Return on Capital) and Internal Factor Evaluation (IFE) Matrix Analisis Dalaman meliputi Analisis Nisbah Kewangan (nisbah hutang/ekuiti, nisbah semasa, nisbah cepat, pulangan atas ekuiti dan pulangan atas aset, pulangan atas modal) dan Matriks Penilaian Faktor Dalaman (IFE). No external analysis A superficial external analysis covering the CPM - Competitive Profile Matrix and the External Factor Evaluation (EFE) Matrix. Shows rather poor analytical ability. Tiada analisis luaran Analisis luaran tidak lengkap meliputi Matriks Profil Pesaing dan Matriks Penilaian Faktor Luaran. Menunjukkan keupayaan analitikal yang amat lemah atau tiada keupayaan analitikal. Analisis luaran kurang mendalam meliputi Matriks Profil Pesaing dan Matriks Penilaian Faktor Luaran. Menunjukkan keupayaan analitikal yang agak lemah. No internal analysis 2.625 Incomplete external analysis covering the CPM - Competitive Profile Matrix and the External Factor Evaluation (EFE) Matrix. Shows very poor to no analytical ability Incomplete internal analysis covering Financial Ratio Analysis and Internal Factor Evaluation (IFE) Matrix. Most of the ratios were incorrect. Superficial internal analysis covering Financial Ratio Analysis and Internal Factor Evaluation (IFE) Matrix. Only a few of the ratios were correctly calculated. 5.25 Tiada analisis dalaman. Analisis dalaman tidak lengkap meliputi Analisis Nisbah Kewangan dan Matriks Penilaian Faktor Dalaman(IFE). Kebanyakan nisbahnisbah tidak betul. Analisis dalaman yang kurang mendalam meliputi analisis nisbah kewangan dan Matriks Penilaian Faktor Dalaman(IFE). Hanya beberapa nisbah sahaja dikira dengan betul. A rather thorough external analysis covering the CPM - Competitive Profile Matrix and the External Factor Evaluation (EFE) Matrix. Shows moderate analytical ability. Satu analisis luaran agak menyeluruh meliputi Matriks Profil Pesaing dan Matriks Penilaian Faktor Luaran. Menunjukkan keupayaan analitikal yang sederhana. Insightful and thorough external analysis using the CPM - Competitive Profile Matrix and the External Factor Evaluation (EFE) Matrix. Shows strong analytical ability. A rather thorough internal analysis covering Financial Ratio Analysis and Internal Factor Evaluation (IFE) Matrix. Most of the ratios were correctly calculated. Insightful and thorough internal analysis covering Financial Ratio Analysis and Internal Factor Evaluation (IFE) Matrix. All the ratios were correctly calculated. Analisis dalaman yang agak menyeluruh meliputi Analisis Nisbah Kewangan dan Matriks Penilaian Faktor Dalaman(IFE). Kebanyakan nisbah dikira dengan betul. Analisis luaran mendalam dan teliti menggunakan Matriks Profil Pesaing dan Matriks Penilaian Faktor Luaran. Menunjukkan keupayaan analitikal yang kukuh. Analisis dalaman yang mendalam dan teliti meliputi Analisis Nisbah Kewangan dan Matriks Penilaian Faktor Dalaman(IFE). Kesemua nisbah dikira dengan betul. 10.5 21 Formulation of strategies using SWOT with proper justifications Pembentukan strategi menggunakan SWOT dengan justifikasi yang betul. Recommendations based on the Grand Strategy Matrix and QSPM No strategies formulated Most of the strategies formulated using SWOT were feasible and accompanied by proper justification. All the strategies formulated using SWOT were feasible and accompanied by proper justification. Tiada strategi-strategi dibentuk. Kebanyakan strategi yang dibentuk menggunakan SWOT tidak boleh dilaksanakan dan tidak dijustifikasikan dengan betul. Hanya beberapa strategi yang dibentuk menggunakan SWOT boleh dilaksanakan dan disokong dengan justifikasi yang betul. Kebanyakan strategi yang dibentuk menggunakan SWOT boleh dilaksanakan dan disokong oleh justifikasi yang betul. Kesemua strategi yang dibentuk menggunakan SWOT boleh dilaksanakan dan disokong oleh justifikasi yang betul. Unacceptable recommendation. Not based on the Grand Strategy Matrix and QSPM. Shows very poor judgment. Rather superficial recommendations based on the Grand Strategy Matrix and QSPM. Shows rather poor judgment. Acceptable and feasible recommendations based on the Grand Strategy Matrix and QSPM. Shows sound judgment. Insightful and feasible recommendations based on the Grand Strategy Matrix and QSPM. Shows good judgment. Cadangan boleh diterima. Tidak berdasarkan kepada Grand Strategy Matrix. Menunjukkan pertimbangan yang sangat lemah. Cadangan agak kurang mendalam berdasarkan Grand Strategy Matrix. Menunjukkan pertimbangan yang agak lemah. Cadangan diterima dan dilaksanakan berdasarkan Grand Strategy Matrix. Menunjukkan pertimbangan yang wajar. Cadangan yang mendalam dan boleh dilaksanakan berdasarkan Grand Strategy Matrix. Menunjukkan pertimbangan yang baik 1.75 Cadangan-cadangan berdasarkan Grand Strategy Matrix. Total points Only a few of the strategies formulated using SWOT were feasible and accompanied by proper justification. No recommendations 5.25 Most of the strategies formulated using SWOT were not feasible and not properly justified. Tiada cadangan. 17.5 21 7 70