People in one region of the country (or the world)have needs,wants and purchasing habits that differ from those in other regions.For example,people in the Sun Belt States buy more suntan lotion.Canadians buy special equipment for dealing with snow and ice-products many Floridians have never seen in stores.What is the process called that marketers are using to market to the above?

1.benefit segmentation

2.value segmentation

3.product positioning

4.geographic segmentation