People lead busy lives, often taking time away from their pets. So Petnet has developed the Smartfeeder, allowing pet owners to schedule feeding times, monitor food intake, and personalise pet nutrition information. The Smartfeeder measures out the appropriate amount of food for a pet based on age, activity, and weight. Additional features include the ability to conveniently store five to seven pounds of pet food in an attached hopper. Petnet has also seamlessly integrated its products with a smartphone app, available with iOS (Apple) products. Pet owners can now control feeding times, portion sizes and food supply and even order pet food to be delivered directly to their homes, all from a mobile device. Required: Evaluate the stages of a product life cycle (PLC) that Petnets Smartfeeder will go through in its shelf life. Discuss the marketing activities that need to be considered at each stage. Give examples where possible with insights from the caselet