People tend to think that an airline is to transfer passengers from one location to another. But is this simply the sole purpose of an airline? Impian airlines mission is to establish itself as the top overnight air express provider in Asia's fastest growing regions. The airline provides worldwide integrators, freight forwarders, and sturdy aircraft with airfreight services. Typically, Impian Airlines comes into the picture by offering superior services to these Asian players. Impian Airlines has entered into agreements with United Parcel Services, DHL worldwide Express and Pos Malaysia Berhad to provide specialized express air services across the Asia-Pacific region. By utilizing a Boeing 727-200 freighter, it provides significant benefits to these companies. Additionally, the airline offered air express freight services for DHLs route connecting Kuala Lumpur/Penang to Bangkok and Hong Kong. As a result of their experience and competence, Impian Airlines became the most qualified express airfreight service provider. Air Hong Kong, which operates six dedicated Air bus 300-600F freighters would be Impian Airlines comparable express airfreight services. There are many of them, including Maskargo, Singapore Airline Cargo, FedEx Express, Dragon Air, and Cargolux, and the presence of significant cargo partnership. Overall, Impian Airlines is a solid and effective competitor in the market for fast airfreight services, despite the pandemic and other crises that have afflicted the world. However, further measures would need to be taken to boost their competitiveness, to guarantee their businesses continue to develop and overcome future obstacles.

 

Question 

(a) What is the key marketing strategy of Impian Airlines? How does Impian Airlines use marketing and integrated marketing to compete effectively in the market?

 

(b) Describe the FOUR (4) Impian airlines customers satisfaction and value creation.

 

Question answer guideline ( Please follow this )

 

Question a 

Points 1

Elaboration  

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Points 2

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Points 3

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Question b 

 

Points 1

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Points 2

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Points 3

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Points 4 

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