People who buy magazines that they like or who opt in to e-mail, social media, or mobile marketing programs rarely complain about the ads because they involve products and services of interest. This is counter to the claim that the marketing system creates ________.

a.high promotion costs

b.minimalistic social costs

c.excessive materialism

d.the creation of false wants

e.cultural pollution

Mrs. Green, the top marketing officer at De Walt Hand Tools Co. said "Our pricing policy recognizes the importance of our retailers in marketing our brand. We rely highly on their participation in promotion efforts to our consumers through frequent flyers they distribute, displaying our brands in high traffic density areas in the retail outlets, providing accurate information about the relative advantages of our products, preparing special displays for our brand during occasions such as Christmas, Black Friday, Fathers Day, etc. For their participation in the promotion of our brand we offer discounts on the products that they in turn market to consumers. This form of discount is ___________________

a.Segmented pricing

b.Dynamic pricing

c.Product line pricing

d.Promotional allowance

e.Reference pricing

Value-added pricing enables marketers to ________________

a.Reduce prices and increase market share

b.Reduce competition and increase market share

c.Get more shelf space at retail outlets

d.Differentiate a brand with added services and benefits which in turn supports its relatively high price

e.Offer a "same-for less" value proposition

Which of the following is not an advantage of a multichannel distribution system?

a.Multichannel distribution systems help companies that face large and complex markets

b.The company can expand its sales and market coverage

c.Multichannel systems are easy to control and generate little conflict.

d.The company gains opportunities to tailor its products and services to specific needs of diverse customer segments

e.Multichannel distribution systems offer the best coverage options.