PEPSI AND COCA-COLA -

A clever executive at Pepsi devised a daring, revolutionary plan to achieve that exact goal. The Pepsi Challenge was that concept. To conduct a blind taste test among Coke and Pepsi, Pepsi visited within malls across the nation and offered consumers to participate. The results were surprising; a sizable majority of consumers preferred Pepsi to Coke.

Question:

Pepsi accumulated customers for a short period of time, Coca-cola still has a lot more loyal customers. What could have Pepsi done/ other steps it could have taken to increase its customer base for a long run in the future as well along with the blind taste challenge