Pepsi might have chosen an indirect channel because

soft drinks are impulse purchases.

they can serve the customer more cost effectively.

they want marketing control.

they can serve the customer better.

they wanted direct contact with customers.

The premise of balancing a marketing manager's distribution of their product just widely enough to satisfy customers' needs but not to exceed them is:

niche.

intensive distribution.

ideal market exposure.

selective distribution.

exclsive distribution.

The premise of balancing a marketing manager's distribution of their product just widely enough to satisfy customers' needs but not to exceed them is:

niche.

intensive distribution.

ideal market exposure.

selective distribution.

exclsive distribution.