Question
Pepsi recently test marketed a new super charged caffeinated beverage. After a successful test marketing phase, Pepsi is ready to launch this new beverage into
Pepsi recently test marketed a new super charged caffeinated beverage. After a successful test marketing phase, Pepsi is ready to launch this new beverage into the market. This phase is known as ________.
Group of answer choices
segmentation
market penetration
commercialization
concept testing
product development
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Wildlife Ecology Conservation And Management
Authors: John M. Fryxell, Anthony R. E. Sinclair, Graeme Caughley
3rd Edition
1118291077, 978-1118291078
