Pepsi - the wrong turn

In the late 1980s, Pepsi was as strong as ever versus its rivalry Coca-Cola. In an aggressive move to win over the elusive group of morning soft drinks guzzlers, Pepsi introduced "Pepsi A.M." - a carbonated beverage with all the sugar and twice the caffeine of a regular Pepsi, for a breakfast-cola drink.

Pepsi A.M. failed within 1 year because the name was limiting the usage to only breakfast which limited the sales.

Questions:

1-Draw the three level of Abstraction for Pepsi with explanation.

2-At which abstraction level did Pepsi tried to change consumer behavior? Please explain

3-In your opinion what could Pepsi have done to make this new product a success? Explain

4-Which type of decision making is used by the customer to buy products like Pepsi? And what would be the level of involvement? Explain

5-Which type of risk could the customer think about before buying Pepsi? Explain