Question
PepsiCo has decided to run ads in Super Bowl LVI to increase its sales. They have a budget of $ 40 million to pay for
PepsiCo has decided to run ads in Super Bowl LVI to increase its sales. They have a budget of $ 40 million to pay for these ads. The price (in millions of dollars) and the number of viewers per type of audience (in millions) that they can access depends on the time in which the ad is transmitted. The following table shows these values:
TIME | TYPE IF AUDICENCE | COST | ||
MAN | WOMEN | KIDS | ||
1ST QUERTER | 7 | 3 | 3 | 4 |
2ND QUARTER | 5 | 5 | 2 | 2 |
HALF TIME | 6 | 7 | 4 | 6 |
3RD | 5 | 2 | 3 | 3 |
4TH | 8 | 1 | 4 | 3 |
PepsiCo aims to reach at least an audience of 80 million men, 40 million women and 30 million children. Due to the low budget, it is known that it is possible that not all the goals can be met, but they still know that meeting the goal of the male audience is three times as important as the goal of the female audience, and in turn Meeting the target audience for women is twice as important as meeting the target for boys.
Formulate the mathematical model that represents this problem (upload the complete model in the link for procedures).
Additionally, answer, how many objective functions does the model have in total? (this question will be evaluated later)
Response option group
1PepsiCo aims to reach at least an audience of 80 million men, 40 million women and 30 million children. Due to the low budget, it is known that it is possible that not all the goals can be met, but they still know that meeting the goal of the male audience is three times as important as the goal of the female audience, and in turn Meeting the target audience for women is twice as important as meeting the target for boys.
Formulate the mathematical model that represents this problem (upload the complete model in the link for procedures).
Additionally, answer, how many objective functions does the model have in total? (this question will be evaluated later)
Response option group
A) 1
B) 2
C) 3
D) 4
F) None of the above
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