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PepsiCo owns and sells beverages such as Pepsi, Diet Pepsi, Pepsi Max, Aquafina, Tropicana, and Lipton as well as food products such as Lay's, Ruffles,

PepsiCo owns and sells beverages such as Pepsi, Diet Pepsi, Pepsi Max, Aquafina, Tropicana, and Lipton as well as food products such as Lay's, Ruffles, Doritos, Tostitos, and Quaker Oats. Which type of brand architecture strategy does PepsiCo use?

Branded House

House of Brands

House-blend (Hybrid)

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