Leonard M. Lodish and Carl F. Mela suggest that all of following contribute to marketers' too frequent, shortsighted strategic vision EXCEPT: an increase in competitive
Leonard M. Lodish and Carl F. Mela suggest that all of following contribute to marketers' too frequent, shortsighted strategic vision EXCEPT:
an increase in competitive barriers to entry.
the short tenure of brand managers.
the abundance of real-time sales data.
the dearth of data to measure long-term investment return.
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Authors: Mario F. Triola
12th Edition
0321836960, 978-0321836960
