Question
In 2019, Interbrand valued the Apple brand at more than $234 billion. From Apple's point of view, the strength of the Apple brand increases its
In 2019, Interbrand valued the Apple brand at more than $234 billion. From Apple's point of view, the strength of the Apple brand increases its business performance by:
Allowing it to charge price premiums
Improving its brand loyalty
Increasing barriers to entry in select markets
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
