Perceived Quality vs Perceived Price.

(Watch the following video to get a better idea how this concept is applied to wine.https://www.tronviggroup.com/price-and-pleasure/ )

Question.

Do the graph of 5competingrestaurant brands (for example, Jack in the box does not compete with Chili's or Ruth Chris Steak house - it competes with other fast food). Where do you feel they belong on the chart, and justify placement of each one by explaining their ads, product, and pricing.

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