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Perceived risk is the extent to which a consumer: a ) anticipates negative consequences of an action. b ) has planned the consequences of an
Perceived risk is the extent to which a consumer:
a anticipates negative consequences of an action.
b has planned the consequences of an action.
C considers the potential rewards of using a particular product or service.
d has spent time using and considering a product or service.
e has the fear of using a product.
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