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perceptual map on ASOS, ALLSAINTS, FARFETCH & House Of Fraser ASOS has approached your group for help to find out where they can innovate further.

perceptual map on ASOS, ALLSAINTS, FARFETCH & House Of Fraser
ASOS has approached your group for help to find out where they can innovate further. Construct a perceptual map based on your findings of them and the three competitors' brands in Q4(a), and propose one (1) area that ASOS can innovate against based on the map

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