perform a job evaluation of the position. Use information from your textbook as a guideline on how to perform a job evaluation.

Use the information that you have collected to design a pay structure for the position.

Include a rationale that describes the strategies and steps that you took and the decisions that you made as you designed your pay structure. Explain the reasons for each step.

Marketing Coordinator Job Analysis

$1.$ Job Content:

Duties of an Employee:

$$ Develop and execute marketing strategies to promote products$/$services$.$

$$ Create content for various marketing channels, including social media, email, and websites.

$$ Analyze market trends and competitors to identify opportunities.

$$ Coordinate events and promotional activities.

Machines, Tools, and Equipment:

$$ Computer with relevant software $($Adobe Creative Suite, Microsoft Office$).$

$$ Marketing analytics tools.

$$ Audio$-$visual equipment for event coordination.

Additional Tasks:

$$ Collaborate with the design team for creative content.

$$ Assist in the preparation of marketing budgets.

$$ Monitor and report on the effectiveness of marketing campaigns.

Desired Output Level:

$$ Increase brand awareness by $20\%.$

$$ Generate leads resulting in a $15\%$ increase in sales.

Type of Training Required:

$$ Marketing principles and trends.

$$ Use of marketing software and analytics tools.

$$ Event planning and coordination.

$2.$ Job Context:

Working Conditions:

$$ Office$-$based with occasional travel for events.

$$ Fast$-$paced environment with tight deadlines.

Risks Involved:

$$ Pressure to meet campaign goals.

$$ Potential for high$-$stress situations during events.

Whom to Report:

$$ Reports to the Marketing Manager.

Who Will Report:

$$ May oversee Marketing Assistants or Interns.

Hazards:

$$ Limited exposure to physical hazards, occasional stress$-$related hazards.

Physical and Mental Demands:

$$ Requires creative thinking and problem$-$solving.

$$ Ability to handle multiple tasks simultaneously.

$3.$ Job Requirements:

Knowledge:

$$ Marketing principles.

$$ Social media trends.

$$ Event planning.

Specific Skills:

$$ Excellent communication skills.

$$ Proficient in Adobe Creative Suite.

$$ Analytical skills for data interpretation.

Personal Ability:

$$ Adaptability.

$$ Problem$-$solving ability.

$$ Strong work ethic.

Educational Qualifications:

$$ Bachelor's degree in Marketing or related field.

Personal Characteristics:

$$ Collaborative.

$$ Adaptable.

$$ Positive attitude.

$4.$ Job Analysis Methods and Tools:

Methods:

$$ Observation.

$$ Interviews with current employees.

$$ Surveys$/$questionnaires$.$

Tools:

$$ Position Analysis Questionnaire $($PAQ$).$

$$ Task Inventory Analysis $($TIA$).$

$$ Competency Modeling.

Job Description:

Job Identification Section:

Job Title: Marketing Coordinator

Department: Marketing

Location: $[$City$,$ State$]$

Supervisor: Marketing Manager

Pay Grade$/$Level: Grade $5$

Type of Employment: Full$-$time

FLSA Status: Non$-$exempt

Job Summary Section:

Job Definition:

The Marketing Coordinator will be responsible for developing and executing marketing strategies, creating engaging content, and coordinating events to increase brand awareness and drive sales.

Responsibilities and Duties Section:

$$ Develop and execute marketing strategies.

$$ Create content for various channels.

$$ Analyze market trends and competitors.

$$ Coordinate events and promotional activities.

Accountabilities Section:

$$ Increase brand awareness by $20\%.$

$$ Generate leads resulting in a $15\%$ increase in sales.

Employment Standards Section:

Education:

Bachelor's degree in Marketing or related field$/$Bachelors Degree

Explanation:

Experience:

$2$ years of marketing experience.

Supervisory Experience:

$$ Experience overseeing Marketing Assistants or Interns is a plus.

Technical Proficiencies:

$$ Proficient in Adobe Creative Suite.

$$ Familiarity with marketing analytics tools.

Communication Skills:

$$ Excellent written and verbal communication skills.

Decision Making:

$$ Ability to make sound decisions under pressure.

Other Competencies or Skills:

$$ Analytical skills for data interpretation.

$$ Ability to work in a fast$-$paced environment.

Background Checks or Licensing Requirements:

$$ None.

Preference:

$$ Experience in event planning is preferred.