Question
Perform a scan of the five external elements that could affect a bed and breakfast over which you have no control. Provide at least two
Perform a scan of the five external elements that could affect a bed and breakfast over which you have no control. Provide at least two priorities in each area that are of major concern to you. 3.7.1 Competition (analyze your major competitor) 3.7.2 Technology 3.7.3 Regulations/Political Issues 3.7.4 Cultural/Social Changes 3.7.5 Economic
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
