Perform a SWOT analysis of Rudy's BBQ top competitors which are https://www.brushfirebbq.com/ and https://www.famousdaves.com/ in addition to evaluating the restaurant you have selected which is Rudy's BBQ https://rudysbbq.com/

For each competitor, perform a SWOT analysis:

• Strengths: What are its competitors doing right? By understanding what the competitors are doing right, you can do it better and differently.
• Weaknesses: What could the competitors do better? Learn from the competitors' mistakes by identifying holes in their operation.
• Opportunities: How can you exploit the competitors' weaknesses and perform better than they do?
• Threats: Do the competitors offer something unique that you can't?

Check the competitors' websites for the most current promotions and campaigns. Log coupons or freebies, deals, and daily recurring specials. Note special events like live music, karaoke, games night, etc.

Visit the competitors' Facebook, Instagram, Twitter, and blog. Evaluate their follower numbers and content. (Positive or negativedoes the restaurant respond to customers to resolve issues they have raised?)

Repeat the SWOT process

Repeat the SWOT process, but this time for the restaurant you're evaluating, and define your market differentiator in a single statement. This statement should describe your advantage over the competition.

Examples of a unique selling point would be lower pricing, unique location, specialty dishes, more engaging service, the atmosphere at your restaurant, or the culture you're creating.