. Perform an external environmental scan and industry environmental analysis on SOUTHWEST AIRLINES from the perspective of a business unit. Begin your analysis with the seven segments of the general environment ie: economic, demographic, physical/sustainable, sociocultural, global, political/legal, technology, and then complete a detailed outline of the meaningful trends, issues, and factors that impact or are likely to impact the overall competitive landscape for your company in the future. The purpose of this multilevel analytical approach is to break down macro trends and issues until you identify how exactly they affect your company and business unit.