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Perform an external (industry and competition) analysis. What implications can be drawn for the launch of Hockley Classic? Evaluate the proposed new product, Hockley Classic.
- Perform an external (industry and competition) analysis. What implications can be drawn for the launch of Hockley Classic?
- Evaluate the proposed new product, Hockley Classic. Should Hockley add the product to its line of craft beers?
Hockley Valley Case
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