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Perform Hierarchical Clustering using Customer ID as [ Label ] and the fields Age , Kids Under 1 2 , and # Rentals as [
Perform Hierarchical Clustering using Customer ID as Label and the fields AgeKids Under and # Rentals as Y Columns
Set the number of clusters based on the highest value of Cubic Clustering Criterion CCC and generate its Cluster Summary. Then fill in the blanks of each of the following questions with an integer:
What is the number of clusters that yields the highest value of CCC
Which cluster has the most members?
Which cluster has the least number of members?
Which cluster has the oldest members based on average age?
Which cluster has the highest average number of rentals?
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