Perform the industry analysis.

Prepare a brief, written proposal to the executive management team explaining your potential choice (or choices) for acquisition - JC Penny (the parent) Kohls (potential target). Overview of potential acquisition and why it makes sense to the parent. This is the who, what, where, why, when and potentially how. You will want to consider many factors including your industry as a whole and the current and expected economic climate.

Industry Overview

1.What is the size of the industry?

2.How is the industry segmented?

3.What is the industry's projected growth and profitability?

4.What are the factors affecting growth and profitability?

5.What are the trends in the number of competitors and their size, product innovation, distribution, finances, regulation, and product liability?