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Perform variance analysis for Sony's marketing and promotional costs. Compare actual costs to budgeted costs for different product lines. Calculate and interpret material, labor, and

Perform variance analysis for Sony's marketing and promotional costs.

Compare actual costs to budgeted costs for different product lines.

Calculate and interpret material, labor, and overhead variances.

Identify the causes of significant variances and suggest corrective actions.

Recommend strategies to control costs and improve budgeting accuracy.

Cost Components

Budgeted Costs ($)

Actual Costs ($)

TV Marketing

$30,000,000

$35,000,000

Game Console Marketing

$50,000,000

$52,000,000

Mobile Marketing

$20,000,000

$25,000,000

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