Performance measures for social media marketing programs are divided into two types:

Multiple Choice

the number of photos uploaded and the number of characters typed $($comments$,$ tweets, etc.$).$

the number of $$views$$ of a YouTube video and the number of $$likes$$ on Facebook.

purchases made online and purchases made in a store as a result of a link from a social media website.

those linked to inputs or costs and those tied to the outputs or revenues.

traditional media costs and social media costs.