Question
Perry's Ice Cream. http://sk.sagepub.com.ezproxy.libproxy.db.erau.edu/cases/download/perrys-ice-cream-distribution-strategy-strategic-alliances?format=case Evaluate the marketing channel options and describe the value channel members provide.
Perry's Ice Cream. http://sk.sagepub.com.ezproxy.libproxy.db.erau.edu/cases/download/perrys-ice-cream-distribution-strategy-strategic-alliances?format=case
Evaluate the marketing channel options and describe the value channel members provide.
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
