Personal Computer Systems Industry FYE 2011	Industry Average	Apple Computer (AAPL)	DELL (DELL)	Hewlett Packard (HPQ)
Return on Sales (ROS)	12.1%	25.9%	6.5%	5.0%
Asset Turnover (Asset TO)	1.0	1.1	0.8	1.7
Return on Assets (ROA)	24.2%	20.2%	3.4%	7.2%
Gross Profit Margin (GP%)	37.3%	41.8%	31.2%	21.1%

Please answer all questions

Question 1

For AAPL, profits were_____ cents of each revenue dollar,

Question 2

while ____ cents of each revenue dollar were used to pay for the costs of running the business.

Question 3

One measure of sales volume is the __________ ratio.

• A. ROS
• B. Asset Turnover
• C. ROA

Question 4

Companies invest in assets to generate additional revenue, to increase net income. HPQ earned ____ cent(s) in profit from each dollar invested in assets.

Question 5

Is a company with a greater ROA ratio using assets more efficiently to generate profits than a company with a lower ROA ratio?

• A. Yes
• B. No
• C. Cant tell

Question 6

This is because ROA __________ comparable within industries.

• A. is
• B. is not