Personal Selling Personal selling is the face-to-face presentation and promotion of goods and services, including the salesperson's search for new prospects and follow-up service after the sale, Personal selling is the face-to-face presentation and promotion of goods and services, including the salesperson's search for new prospects and follow-up service after the sale. Effective selling isn't simply a matter of persuading others to buy. In fact, it's more accurately described today as helping others satisfy their wants and needs. The best way to understand personal selling is to go through the seven-step selling process. The selling process varies somewhat omong different goods and services, but the general idea stays the same. The goal of a salesperson is to help the buyer buy and make sure the buyer is satisfied after the sale. Step 2 - Review each activity example and place it under the appropriato stop in the selling process Trade Show Benefits Engineer Contact Visits Order Research Prospect and Quality Proapproach Approach Make Presentation Answer Objections Close the Sale Follow Up