Question
Personal selling, which is an element of the promotional mix, refers to Multiple Choice A.the two-way flow of personal communication between a salesperson and a
Personal selling, which is an element of the promotional mix, refers to
Multiple Choice
A.the two-way flow of personal communication between a salesperson and a customer is paid for by the firm.
B.the nonpersonal promotional communication about goods, services, or ideas that are paid for by the firm.
C.the set of nonpersonal communication tools designed to stimulate quicker and more frequent purchases of a product.
D.the communication paid for by the firm but not intended to influence the customer's purchase decision.
E. the communication that primarily focuses on promoting positive relations between a firm and its stakeholders.
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