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Personas are defined as a semi - fictional character based on the ideal or current customer. Research, such as surveys, interviews and focus groups, are
Personas are defined as a semifictional character based on the ideal or current customer. Research, such as surveys, interviews and focus groups, are often used to gather the information needed to create the persona.
For this exercise, you will be creating a persona for Nordstrom based upon the attached data. Follow the instructions below.
View the attached analysis of the Nordstrom audience.
Complete one persona using the attached template. The persona must include a picture.
Submit your persona here.
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