Personnet selling entals intereacting with customersand potential customers face to face with the goal of getting them purchaso your product or service Sales people are geod listnes, they are in touch with customers most of the time. Sales people are the ambastadors of the firm, they are the ears, ejes and voice of the business organization and custiomers They represent customers and the firm as they answer customers questions on a regular basis while in the fiold or as inside sales person in the organization. The role of the sales person is $0 identify custiomer neods when intereacting with cuntomers and potential customers. This can be achieved when the sales person changes his tole of selling to teaching. Selling and toaching enables sables people to krow customer needs and satitly such needs, this is also part of market research. The seling process starts whe the sales person seling himself first and foremost, then the organization and the product or service. Understandingthe principles of seling is essential for beccming part, like omployees of such estabistiment. Sales people are supposed to know their products and services and their benefits. The third step is to belief in your product or service it is the duty of products it is also important to know the target market and their profile. Adequate preparation is nocosary belore a presentation. Do your home work on those you are presenting to, what the person in the mirrow? Role play with a sales friend that can critio your introduction, presentation and closing styin. Be positive and be prepared to apply adaptive sale presencation approach if tho situation demands. Keek good rocords, know why the customer buys and their buying habils. Sceen and shot list, makes in easior to prequalify poctential customen. Ensure that the customer can aflord your person to talior his presentation to the needs of the or answer of the customer. A good sales porson does not get discouraged by objections, he uses objections as a learring point and tums it into wark is neccesary between the marketing dopartinent, sales and customer service departments fach of these functional departments should coltaborate to enabie outside, inside sales and customer service departments know what the problems each of thers encounters. Team work is vital. questions: 1 Discuss the principles of selling 2 Discuss the eight:slep saies call