Persuasion Marketing is defined as "marketing that uses what we know about human psychology to manipulate how we feel about things." It is an extremely common marketing tactic that is used by almost every brand, company, and marketer to resonate with their targeted audiences. A further understanding of the elements of persuasion used in marketing can help explain consumer behavior. It can also allow consumers to become aware of these devices and make more informed decisions.

https://www.mycustomer.com/hr-glossary/persuasion-marketing

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https://www.forbes.com/sites/ajagrawal/2016/06/02/why-every-marketer-should-read-influence-the-psychology-of-persuasion/?sh=5e72fc086d0c

Thoughts on persuasion in marketing?