PEST

Modern shopping centers in Kiev are not only shops where you can buy groceries for a

week, they are specialized marketplaces where there is a place for successful, profitable shopping,

and entertainment, and recreation.

Among shopping centers in Kiev, the "Caravan" Megastore mall, which was opened $15$

years ago, is particularly popular.

Shopping center "Caravan" in Kiev for several years has become a permanent place of rest

and shopping for residents of Kiev. This comfortable modern building accommodates a grocery

hypermarket "Caravan", hundreds of boutiques, restaurants, cafes and sports grounds. The

shopping center covers an area of $57,620$ sq$.$ M$.$ In the center of the building there is a beautiful

fountain $-$ a place of meetings and recreation for visitors.

For the convenience of customers, the entrance to the shopping center is well equipped,

there is a private parking lot. For those who come to shop on public transport, there are direct buses

to the shopping center.

Shopping center "Caravan" can offer visitors shopping for every taste. People invariably

come here for groceries for the whole week, it's profitable and convenient to buy sporting goods,

shoes and clothes, cosmetics and perfumery, household appliances from leading world

manufacturers. For buyers there work boutiques of world famous brands: GAP, Mango, Adidas,

Marks & Spencer, Zara, Mothercare, SMYK$,$ Cacharel, Marc O'Polo, Mexx, Tommy Hilfiger,

Kookai, Apple, BergHoff and many others.

Visitors can take a break from shopping and have a bite in the food court, where cafes and

restaurants of the most popular restaurant chains in Ukraine are gathered.

In addition, in the mall you will find a dry$-$cleaner, a beauty salon, a photo studio, banks,

communication shops and much more.

The highlight of the shopping complex $-$ entertainment venues. If you are planning not only

to buy something, but also have a nice and useful weekend, a better place than the Caravan

shopping complex in Kiev, simply hard to find.

TASKS:

Using the application, conduct a PEST analysis for the "Caravan":

Describe the condition of factor;

Indicate the main trends for the factor;

Assess the direction and strength of factor influence on the enterprise;

Specify what the consequences may be for the enterprise;

What are the possible actions of the enterprise.

As the head of the strategic planning department, make suggestions on how to optimize the

enterprise's activities. Post your answer as a research note.

Make a plan to achieve the proposed activities.Application

Environmental factors that are used for PEST analysis