Pesto is a new fast$-$casual Italian restaurant serving pasta and pizza dishes made$-$to$-$order in under $5$ minutes. Their competitors are $$fast$-$casual$$ restaurants which typically take orders at the counter, offer higher quality and more customization than fast food establishments, without providing the full tableside service of sit$-$down restaurants. $$Fast$-$casual$$ brands are differentiated each with their unique tastes and styles.