Peter creates a perfume for dogs. He comes up with the catchy name, "Pucci" for his doggie cologne. Gucci, unfortunately, did not find the humor in this name and now wants to challenge this parody use of their name for a dog perfume. If Gucci sues, what is the basis of their action, and what laws will apply? Applying that law, will Gucci be successful? Explain and defend your answer.