Peter Faber's (2012) book Customer Centricity notes that customer centricity means to "identify, research, serve, and profit from the most valuable customers your company haswhat we call the 'right' customers" (p. 50). This means not focusing on many others. What do you see as the benefits and losses from this approach? As an executive, with this "right customer" in mind, what would make you hesitant and excited to put customer centricity into play? Use course material and your own personal experience to support your response. "200-250 words