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Peter's Pancake House plans a special promotion reducing pancake prices from $7.00 to $5.50 for one week. Advertising costs $1000. Peter expects pancake sales to

Peter's Pancake House plans a special promotion reducing pancake prices from $7.00 to $5.50 for one week. Advertising costs $1000. Peter expects pancake sales to increase by 35%, with a 15% drop in waffle sales. The weekly data are:

Product

Sales Price

Variable Costs

Sales Volume

Pancakes

$7.00

$3.50

600

Waffles

$6.00

$3.00

400

Requirement: Determine the impact on sales and profits, and decide if the promotion is advisable.

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