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Peter's Pancake House plans a special promotion reducing pancake prices from $7.00 to $5.50 for one week. Advertising costs $1000. Peter expects pancake sales to
Peter's Pancake House plans a special promotion reducing pancake prices from $7.00 to $5.50 for one week. Advertising costs $1000. Peter expects pancake sales to increase by 35%, with a 15% drop in waffle sales. The weekly data are:
Product | Sales Price | Variable Costs | Sales Volume |
Pancakes | $7.00 | $3.50 | 600 |
Waffles | $6.00 | $3.00 | 400 |
Requirement: Determine the impact on sales and profits, and decide if the promotion is advisable.
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