Petite Palate is a gourmet baby food company founded in $2006.$ Petite Palate's founders believe that frozen baby food is healthier than baby food in jars or pouches, but the company struggled to get its product into the freezer section in grocery stores because consumers were not accustomed to looking for baby food in the freezer. Which function was responsible for understanding consumer behavior and aligning the product to consumer preferences?

marketing$/$sales

finance

management

operations