Pets wonderland company

1. What image do the retailer want to convey? How do they attempt to position themselves in the minds of consumers in the market? What is their current image in the industry and in the minds of consumers? Is this image working for them? How does this compare with the image of competitors? (3 marks)

2. How do they make use of technology (web and ecommerce, supply chain management, information, systems etc. (2 marks)

3.What is their location strategy? (2 marks)

4. What is their approach to managing human resources? (2 marks)

5. Describe their merchandising strategy - how they buy, what they buy, breadth vs depth of merchandise, etc. (2 marks)

6. What is their pricing strategy? (2 marks)

7. Describe their approach to advertising and sales promotions. (2 marks)

8. What challenges does your retailer face in terms of the retail strategy variables just described? Do some appear to be working better than others? (5 marks)

9. What do you think the future holds for this retailer? If you were hired as the CEO, what specific strategies would you pursue in the future for this retailer post pandemic? What opportunities would you capitalize on? Why? (5 marks)